Spam & fake content
Reviews that aren’t based on a real experience, posted by bots or fake accounts, or part of paid review networks. This is the largest single category of removable reviews and the easiest to document when handled correctly.
Conflict of interest
Reviews left by current or former employees, business owners, or competitors. Google specifically prohibits self-reviews and reviews left to damage competitors. With proper documentation, removal success rates here exceed 94%.
Off-topic content
Reviews that don’t address the reviewer’s experience with the business. Personal grievances, unrelated political content, advertisements, or links to external sites all qualify.
Restricted content
Reviews containing illegal content, dangerous content, sexually explicit material, or hate speech. These are removed quickly when reported, but Google’s automated systems sometimes miss them in non-English languages.
Personal information
Reviews that include private information about employees or customers — full names, addresses, medical details, or financial information. This is a high-priority category for removal.
Misrepresentation
Reviews making false claims about a business, including impersonation of staff or claims of services that the business doesn’t actually offer.
What’s not removable
Honest negative feedback, even if it feels unfair, is not a policy violation. Customers can describe their genuine experience — and the right response is typically a thoughtful public reply, not a removal attempt. We never take on cases that don’t have a documented policy violation.